Hey there fellow business owner!

We know you’re not the new kid on the block anymore. In fact you’re a veteran when it comes to dodging the slings and arrows entrepreneurship can throw your way. (Pivot!)

You’ve got a vision for how your business looks, feels, and sounds, but your current website — is not it.

The design is outdated, the copy is less than compelling, your site metrics are low and slow, and the heart-and-soul purpose of it all is quite simply missing. If you cringe or apologize everytime you direct someone to your site and your site’s not pulling its weight in leads and dollar signs, it’s time for The Complete Brand Refresh.

We’re your dream team if you’re looking for:

Purpose-driven BRAND STRATEGY

A smarter purpose-driven brand strategy that moves you forward with intention.

aligned BRAND & WEBSITE DESIGN

Updated brand visuals and WordPress web design that reflects where your business is headed next.

seo-rich WEBSITE COPY

SEO-enriched website copywriting that resonates with your audience and converts into clients and sales.

ALL-IN-ONE TEAM to take the stress off of you

An all-in-one team putting modern online business owners on the map. (Leave the project management to us.)

“It was literally AMAZING working with Courtney and Kristen! I don’t know why I waited this long to recreate my brand, but I’m SO SO glad I did and know this will take my business to the next level!”

Kristen Richardson

Primelife Nutrition

You could go to a big agency and spend your hard-earned moolah on a rinse-and-repeat corporate playbook solution…

…Or you could work with two highly credentialed experts who made the jump into entrepreneurship and know what you *actually* need to thrive as an online business owner in 2022.

About us

Courtney Fanning

As a brand strategist and copywriter for purpose-driven creatives, Courtney Fanning helps online entrepreneurs wrap their heads around what they’re trying to build to create differentiated messaging that resonates with their dreamboat clients. As the founder of Big Picture Branding, Courtney provides 1:1 client services as well as brand strategy and copywriting education for DIY online businesses. Courtney has worked with NYTimes bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big picture strategy that turns their purpose into profit.

In her corporate life, Courtney created strategies and deliverables and forged brand partnerships with The New Yorker, The Boston Conservatory, Elizabeth Arden, Stash Tea, AMC’s The Walking Dead, Simon & Schuster Children’s Publishing, St. Martin’s Press, Seattle Homes & Lifestyles Magazine, and MojoTech.

Kristen Good

As a designer and strategic brand maker, Kristen loves collaborating with creative, heart-centered businesses to create brands that stand out from the crowd. As the founder of Kristen Good Collective, She has had the privilege of creating brands, packaging, websites, and illustrations for small businesses, start-ups, and solopreneurs.

With 16 years of experience in the design industry, Kristen has worked with all kinds. From her corporate career working with big companies like Disney and Mattel, to building her business working with fellow entrepreneurs. She knows the work it takes to build a successful brand that does more than “look pretty.”

“Throughout our brand refresh, we felt like Courtney and Kristen were an extension of our team. They were passionate and energized by our mission. They actively worked with us to flesh out our ideas and offered great ideas of their own throughout the process.”

Ali LaValley

Ali Gunn Designs

Ready for a holistic brand refresh that will make your prospects say “Wow!” and your sales spike
up-and-to-the-right?

Brand Strategy

Brand Strategy Questionnaire
60-Minute Brand Strategy Session
Audience Survey + Testimonial Data Mining
Audience Persona Profiles
5Ps Brand Framework (Purpose, Perception, Personality, Positioning, Promotion)
Brand Story & Uniqueness
Brand Tone & Voice
Custom Brand Strategy Deck + Walkthrough
(1) Round Strategy Feedback

Brand Design

Primary Logo
Secondary Logo Mark
Color Palette
Typography Combo
Custom Brand Patterns
Custom Brand Icons
(3) Rounds Brand Design Feedback
(2) Marketing Collateral Design (ex: letterhead, opt-in PDF)
Business card design (and set up on Moo.com)
Custom Strategy Deck + Brand Guidelines PDF

COPYWRITING

Brand Messaging Swipe File
SEO Keyword Audit
SEO-Rich Website Copy (up to 5 pages*)
(2) Rounds Copywriting Feedback
*Additional pages quoted separately

Website Design + Development

UX and Mobile Optimized WordPress Website Design
UX and Mobile Optimized WordPress Website Development
WordPress Blog Set-Up
Blog Page Template
(3) Rounds Web Design Feedback

ADD-ONS

Packaging Design
Opt-In Content Creation + Design
Podcast Integration
Ecommerce Shop Strategy + Development
Email Marketing Welcome Sequence + Setup
Lead Generation Quiz Creation

“When I look back to the first day we kicked off the brand refresh project, the strategy was so much more than copy and design. For me, it felt like a coming of age transformation from an employed person to a full-fledged entrepreneur. The strategy legitimized and made real what I have wanted to do for years.”

Barbara de la Torre

Third Opinion MD

The Process

Timeline: Approx. 12-14 weeks

30-Minute Perfect-Fit Call

We want to be dang sure we’re the right fit for your business. You’re a smart cookie who doesn’t spend their money on just anybody, so let’s hop on Zoom and talk shop!

Pre-work

This ain’t our first rodeo. Before our first day together you’ll get a brand strategy questionnaire, asset checklist, and a custom audience survey to send to your clients to illuminate our path forward.

Strategy Session

In our 60-Minute Brand Strategy Session, we’ll dive into your audience personas and discuss any sticking points you encountered within the questionnaire. We’ll talk through your survey results, your vision, market, audience, style, and personality so we can start conceptualizing your brand and messaging. Everything we discuss will be compiled into a comprehensive brand deck for you to refer to as you grow.

Copy and Design Feedback Loops

During each check-in, we’ll use Loom to present your strategy, design, and copy for feedback. You’ll submit your feedback or hop on Zoom, and we’ll iterate until everything is picture perfect! We’ll use this feedback loop throughout the duration of the project.

Soft Launch

Once all the links have been tested, your plug-ins plugged in, and forms are in formation, we’ll launch your site to check everything works IRL as it should. Once the final kinks are smoothed over we’ll give you the green light to make some noise and show off your brand’s new home!

Launch Day!

Pop the bubbly! While you’re busy luxuriating in how great it feels to have a website you’re proud of, we’ll deliver all of your brand assets (plus a few video tutorials) via a file transfer and hand over the metaphorical keys. All design and copyrights transfer over to you once invoices are squared away.

“Designing a website is about so much more than having a pretty place for people to land – it was, in many ways, a foundational strategic deep dive that’s worth its weight in gold.”

Misty Molloy

CoCreative Interiors

What makes our brand design and copywriting package better than the rest?

Besides our quick-wit and addiction to buying dreamy font files, you mean?

1) As Marie Kondo says, we “love mess”.

We’ll help you sort out your business goals first so you can be confident you’re rebranding and growing your offers the right way.

2) We don’t do cookie cutters.

We dig deep to figure out the differentiating factor that’s going to make your messaging and design (and bottom-line) sing.

3) We started college when it was still called “The Facebook.”

We straddle the line between analog lovers and digital natives. When tech evolves, you can count on us to be on top of the latest best practices with a dash of “back in my day” realism.

4) Project management just hits different when you’re working with two moms who know how to round up the troops and get things done!

The Investment

Our clients typically pay between $10-12K depending on the complexity of the website and any additional add-ons. After our Perfect-Fit call we send a custom proposal with all items discussed for client approval before moving forward.

schedule your perfect-fit call

Additional services quoted separately.

50% deposit required. Payment plans available.

Some of Our Latest Work

Whether you’re “all over the place” or adding new revenue streams like a champ,

The Complete Brand Refresh will redirect your ship so you’re talking to the right people for the future of your business.

“I would have never arranged my copy so well without Courtney’s talent in taking a person’s words and making them shine in the online platform world. To stand out in the business crowd, copywriting is mandatory.”

Barbara de la Torre

Third Opinion MD

We know how overwhelming rebranding can be. That’s why we aim to take the stress off your plate so you can focus on what YOU do best.

“The web design and development process brought the strategy, brand mood design, and copywriting to life. They created a design that just ‘worked’ with the brand refresh. The finished product is beautiful, and it communicates our message and our voice perfectly. Every detail is perfect. They were able to work with some of the more complicated requests that we had and offer a few suggestions that we weren’t thinking of.”

-Ali La Valley, Alli Gunn Designs

FAQS

Is The Complete Brand Refresh for new business owners?

Typically, no, but if you’ve got a rock solid business plan, fleshed out offerings, pricing, and a marketing plan to boot, we’d love to learn more. We’ve built brands from the ground up before and if we’re the right fit we’d consider doing it again. Most often our clients have been in business for a few years and are ready to refresh.

Can I skip the strategy portion and just hire you for brand design and copywriting?

Not really. You can hire Kristen to refresh only your brand design, but you cannot hire Courtney for copywriting without the strategy component. (Sorry.) Even if you’ve had another agency assemble your strategy, it’s not usually geared toward design and copywriting needs. (Courtney is a veteran marketer by trade, so trust her on this one.) We use all existing research and collateral to inform our process, so the work you’ve done is not a loss! Something else to note is that a marketing strategy is not a brand strategy. In 99% of our projects, we still need to complete each phase of our process to create a holistic brand that will achieve your business goals. Think you’re the 1%? Let’s chat!

Can you work with my website developer and does that alter the price?

It’s worth a conversation. We are super particular about working with nice people with excellent communications skills who will laugh at all of our jokes. (Kidding, kind of.) This relationship would indeed alter the investment price, but keep in mind that we would still factor in expected project management time to cover any handover meetings, testing, and reviews.

How are your payment plans structured?

If you’re unable to go with the 50/50 plan, we’ll work with you to create a custom plan that fits your budget. This often looks like 50/25/25, with payments made after a certain set of deliverables are complete. Continued work on the project will not commence until payment has been made and a restart fee may be applied if the project needs to pause for any reason.

How many hours a week will I be expected to be available for calls and feedback?

On average, you can anticipate setting aside 1-2 hours a week to review, provide feedback, attend a Zoom meeting, or work on a follow-up task. We pre-record all deliverable walkthroughs so you can review and submit your feedback when it works best for you. That said, we request feedback be sent back to us within 24-48 hours so we can maintain our project timelines.

Do you work on any platforms other than WordPress?

The Complete Brand Refresh Package is for WordPress sites only. However, we know some people, and in rare instances will work with recommended developers specializing in other platforms (Squarespace, Joomla, Showit) so it’s worth hopping on a call to discuss.

Does the price include hosting?

No, since there are multiple places to host your site ( with different pricing), we generally either go with your existing hosting provider or can reccomend our favorite hosting companies.

Are you able to recommend other contractors like brand photographers or VAs?

Brand photographers, virtual assistants, online business managers, podcast managers, Facebook ad managers and campaign strategists…oh, buddy do we have some people we’re dying to introduce you to!

rEADY TO GET STARTED?